The C-Suite
The C-Suite needs to understand whether shareholders agree with their objectives and execution strategy.
Who would support them?
Who could go against them?
Who could go either way?
Which shareholders' support could be consolidated through direct engagement?
The C-Suite need to assess their commercial - and personal risk - ahead of their planned actions.
Implications to the IR Department
The IR Department also needs to understand the consequences in terms of impacts to the shareholder base.
Who could leave?
Which shareholders might begin to build coalitions to affect change?
Who might put out an RFA (Request For Activism) to an activist?
Who does the IR Department need to engage with tonconsolidate - and maximise - management support?